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2027 Reed Awards
New Categories
Overall
- Best Response to a Disinformation Attack
- Best Creator-Made Content
- Best Earned Media Campaign
- Best Overall Ballot Measure Campaign
- Best Persuasion Program
- Best Redistricting Campaign
Digital - Advertising & Targeting
- Best Use of Agentic AI
Digital - Online Video
- Best Parody or Satire Ad
- Best Human-Made Video
- Best Creator Video Strategy
Digital - Websites
- Best AI Search Strategy
GOTV & Field
- Best Voter Education Program
International
- Best International Use of AI
- Best Canadian Use of AI
- Best European Use of AI
- Best Latin American Use of AI
Radio, Streaming Audio & Podcasts
- Best Podcast, Streaming or Creator-Channel Strategy
Television
- Best TV Ad - Parody or Satire
- Best Human-Made TV Ad