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Please note: only US campaign work is eligible for the Television categories. Non-US campaign work should be entered in our International categories

Television

  • Innovation in Media Buying
  • Most Innovative or Layered Media-Mix
  • Most Creative Solution for Reaching Hard to Reach Voter Targets
  • Innovation in TV Ad Measurement
  • Best TV Ad - 15 Seconds
  • Best TV Ad - 30 Seconds (Democratic)
  • Best TV Ad - 30 Seconds (Republican)
  • Best TV Ad - 30 Seconds (Independent/Other)
  • Best TV Ad - 60 Seconds
  • Best TV Ad for Local, County, or Judicial Campaign (Democratic)
  • Best TV Ad for Local, County, or Judicial Campaign (Republican)
  • Best TV Ad for Local, County, or Judicial Campaign (Independent/Other)
  • Best TV Ad for Mayoral Campaign
  • Best TV Ad for State Legislative Campaign
  • Best TV Ad for Statewide Campaign (non-Federal)
  • Best TV Ad for Gubernatorial Campaign
  • Best TV Ad for Primary Campaign - US House/Senate (Democratic)
  • Best TV Ad for Primary Campaign - US House/Senate (Republican)
  • Best TV Ad for Primary Campaign - Presidential
  • Best TV Ad for US House Campaign (Democratic)
  • Best TV Ad for US House Campaign (Republican)
  • Best TV Ad for US Senate Campaign (Democratic)
  • Best TV Ad for US Senate Campaign (Republican)
  • Best TV Ad for Presidential Campaign
  • Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
  • Best TV Ad for Independent Expenditure Campaign - Mayoral
  • Best TV Ad for Independent Expenditure Campaign - State Legislative
  • Best TV Ad for Independent Expenditure Campaign - Statewide
  • Best TV Ad for Independent Expenditure Campaign - US House/Senate
  • Best TV Ad for Independent Expenditure Campaign - Presidential
  • Best TV Ad for Ballot Initiative
  • Best TV Ad for Public Affairs/Issue Advocacy Campaign (Democratic)
  • Best TV Ad for Public Affairs/Issue Advocacy Campaign (Republican)
  • Best TV Ad for Public Affairs/Issue Advocacy Campaign (Independent/Other)
  • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Supreme Court [NEW]
  • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Healthcare [NEW]
  • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Economic Policy [NEW]
  • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Social Policy [NEW]
  • Best TV Ad on a Shoestring Budget
  • Best TV Ad That Never Saw The Light of Day
  • Best Bare-Knuckled Street Fight TV Ad (Democratic)
  • Best Bare-Knuckled Street Fight TV Ad (Republican)
  • Best Biographical TV Ad
  • Best Use of Addressable TV Advertising
  • Best Use of Humor in a TV Ad (Democratic)
  • Best Use of Humor in a TV Ad (Republican)
  • Best Use of Humor in a TV Ad (Independent)
  • Best Use of Voice-Over Talent in a TV Ad
  • Best Villain in a TV Ad
  • Most Effective Comparative TV Ad
  • Most Original TV Ad (Democratic)
  • Most Original TV Ad (Republican)
  • Most Original TV Ad (Independent)
  • Toughest TV Ad (Democratic)
  • Toughest TV Ad (Republican)
  • Toughest TV Ad (organization/PAC)
  • Best TV Ad to Support Vote-by-Mail (Democratic) [NEW]
  • Best TV Ad to Support Vote-by-Mail (Republican) [NEW]
  • Best How-To TV Ad: Vote-by-Mail (Democratic) [NEW]
  • Best How-To TV Ad: Vote-by-Mail (Republican) [NEW]
  • Best Depiction of Social Distancing in a TV Ad [NEW]
  • Most Relatable Depiction of a Candidate in a TV Ad [NEW]
  • Best Spanish Language TV Ad
  • Best Use of Drone Footage in a TV Ad
  • Innovation in Virtual Video & Ad Production (Democratic) [NEW]
  • Innovation in Virtual Video & Ad Production (Democratic) [NEW]
  • Best Remote Production Solution (Democratic) [NEW]
  • Best Remote Production Solution (Republican) [NEW]

You might also be interested in the following categories:

Bootstrapped Campaigns

  • Best TV Ad for Bootstrapped Campaign

Overall

  • Best TV Ad
  • Most Daring And Successful Tactic