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Please note: only US campaign work is eligible for the Television categories. Non-US campaign work should be entered in our International categories

Television

  • Innovation in Media Buying
  • Most Innovative or Layered Media-Mix [NEW]
  • Most Creative Solution for Reaching Hard to Reach Voter Targets [NEW]
  • Innovation in TV Ad Measurement [NEW]
  • Best TV Ad - 15 Seconds
  • Best TV Ad - 30 Seconds
  • Best TV Ad - 60 Seconds
  • Best TV Ad for Local, County, or Judicial Campaign
  • Best TV Ad for Mayoral Campaign
  • Best TV Ad for State Legislative Campaign
  • Best TV Ad for Statewide Campaign (non-Federal)
  • Best TV Ad for Gubernatorial Campaign
  • Best TV Ad for Primary Campaign - House/Senate (Republican)
  • Best TV Ad for Primary Campaign - House/Senate (Democratic)
  • Best TV Ad for Primary Campaign - Presidential
  • Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
  • Best TV Ad for Independent Expenditure Campaign - Mayoral
  • Best TV Ad for Independent Expenditure Campaign - State Legislative
  • Best TV Ad for Independent Expenditure Campaign - Statewide
  • Best TV Ad for Independent Expenditure Campaign - House/Senate
  • Best TV Ad for Independent Expenditure Campaign - Presidential
  • Best TV Ad for Ballot Initiative
  • Best TV Ad for Public Affairs/Issue Advocacy Campaign
  • Best TV Ad on a Shoestring Budget
  • Best TV Ad That Never Saw The Light of Day
  • Best Bare-Knuckled Street Fight TV Ad (Republican)
  • Best Bare-Knuckled Street Fight TV Ad (Democratic)
  • Best Biographical TV Ad
  • Best Use of Addressable TV Advertising
  • Best Use of Drone Footage in a TV Ad
  • Best Use of Humor in a TV Ad
  • Best Use of Voice-Over Talent in a TV Ad
  • Best Villain in a TV Ad
  • Most Effective Comparative TV Ad
  • Most Original TV Ad
  • Toughest TV Ad (Republican)
  • Toughest TV Ad (Democratic)
  • Toughest TV Ad (organization/PAC)

You might also be interested in the following categories:

Overall

  • Best TV Ad
  • Most Daring And Successful Tactic

Spanish Language (United States)

  • Best Spanish Language TV Ad

Bootstrapped Campaigns

  • Best TV Ad for Bootstrapped Campaign