Please note: only US campaign work is eligible for the Television categories. Non-US campaign work should be entered in our International categories.
Television
- Innovation in Media Buying
- Most Innovative or Layered Media-Mix [NEW]
- Most Creative Solution for Reaching Hard to Reach Voter Targets [NEW]
- Innovation in TV Ad Measurement [NEW]
- Best TV Ad - 15 Seconds
- Best TV Ad - 30 Seconds
- Best TV Ad - 60 Seconds
- Best TV Ad for Local, County, or Judicial Campaign
- Best TV Ad for Mayoral Campaign
- Best TV Ad for State Legislative Campaign
- Best TV Ad for Statewide Campaign (non-Federal)
- Best TV Ad for Gubernatorial Campaign
- Best TV Ad for Primary Campaign - House/Senate (Republican)
- Best TV Ad for Primary Campaign - House/Senate (Democratic)
- Best TV Ad for Primary Campaign - Presidential
- Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
- Best TV Ad for Independent Expenditure Campaign - Mayoral
- Best TV Ad for Independent Expenditure Campaign - State Legislative
- Best TV Ad for Independent Expenditure Campaign - Statewide
- Best TV Ad for Independent Expenditure Campaign - House/Senate
- Best TV Ad for Independent Expenditure Campaign - Presidential
- Best TV Ad for Ballot Initiative
- Best TV Ad for Public Affairs/Issue Advocacy Campaign
- Best TV Ad on a Shoestring Budget
- Best TV Ad That Never Saw The Light of Day
- Best Bare-Knuckled Street Fight TV Ad (Republican)
- Best Bare-Knuckled Street Fight TV Ad (Democratic)
- Best Biographical TV Ad
- Best Use of Addressable TV Advertising
- Best Use of Drone Footage in a TV Ad
- Best Use of Humor in a TV Ad
- Best Use of Voice-Over Talent in a TV Ad
- Best Villain in a TV Ad
- Most Effective Comparative TV Ad
- Most Original TV Ad
- Toughest TV Ad (Republican)
- Toughest TV Ad (Democratic)
- Toughest TV Ad (organization/PAC)
You might also be interested in the following categories:
Overall
- Best TV Ad
- Most Daring And Successful Tactic
Spanish Language (United States)
- Best Spanish Language TV Ad
Bootstrapped Campaigns
- Best TV Ad for Bootstrapped Campaign