Please note: only US campaign work is eligible for the Television categories. Non-US campaign work should be entered in our International categories.
Television
- Innovation in Media Buying
- Most Innovative or Layered Media-Mix
- Most Creative Solution for Reaching Hard to Reach Voter Targets
- Innovation in TV Ad Measurement
- Best TV Ad - 15 Seconds
- Best TV Ad - 30 Seconds (Democratic)
- Best TV Ad - 30 Seconds (Republican)
- Best TV Ad - 30 Seconds (Independent/Other)
- Best TV Ad - 60 Seconds
- Best TV Ad for Local, County, or Judicial Campaign (Democratic)
- Best TV Ad for Local, County, or Judicial Campaign (Republican)
- Best TV Ad for Local, County, or Judicial Campaign (Independent/Other)
- Best TV Ad for Mayoral Campaign
- Best TV Ad for State Legislative Campaign
- Best TV Ad for Statewide Campaign (non-Federal)
- Best TV Ad for Gubernatorial Campaign
- Best TV Ad for Primary Campaign - US House/Senate (Democratic)
- Best TV Ad for Primary Campaign - US House/Senate (Republican)
- Best TV Ad for Primary Campaign - Presidential
- Best TV Ad for US House Campaign (Democratic)
- Best TV Ad for US House Campaign (Republican)
- Best TV Ad for US Senate Campaign (Democratic)
- Best TV Ad for US Senate Campaign (Republican)
- Best TV Ad for Presidential Campaign
- Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
- Best TV Ad for Independent Expenditure Campaign - Mayoral
- Best TV Ad for Independent Expenditure Campaign - State Legislative
- Best TV Ad for Independent Expenditure Campaign - Statewide
- Best TV Ad for Independent Expenditure Campaign - US House/Senate
- Best TV Ad for Independent Expenditure Campaign - Presidential
- Best TV Ad for Ballot Initiative
- Best TV Ad for Public Affairs/Issue Advocacy Campaign (Democratic)
- Best TV Ad for Public Affairs/Issue Advocacy Campaign (Republican)
- Best TV Ad for Public Affairs/Issue Advocacy Campaign (Independent/Other)
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Supreme Court [NEW]
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Healthcare [NEW]
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Economic Policy [NEW]
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Social Policy [NEW]
- Best TV Ad on a Shoestring Budget
- Best TV Ad That Never Saw The Light of Day
- Best Bare-Knuckled Street Fight TV Ad (Democratic)
- Best Bare-Knuckled Street Fight TV Ad (Republican)
- Best Biographical TV Ad
- Best Use of Addressable TV Advertising
- Best Use of Humor in a TV Ad (Democratic)
- Best Use of Humor in a TV Ad (Republican)
- Best Use of Humor in a TV Ad (Independent)
- Best Use of Voice-Over Talent in a TV Ad
- Best Villain in a TV Ad
- Most Effective Comparative TV Ad
- Most Original TV Ad (Democratic)
- Most Original TV Ad (Republican)
- Most Original TV Ad (Independent)
- Toughest TV Ad (Democratic)
- Toughest TV Ad (Republican)
- Toughest TV Ad (organization/PAC)
- Best TV Ad to Support Vote-by-Mail (Democratic) [NEW]
- Best TV Ad to Support Vote-by-Mail (Republican) [NEW]
- Best How-To TV Ad: Vote-by-Mail (Democratic) [NEW]
- Best How-To TV Ad: Vote-by-Mail (Republican) [NEW]
- Best Depiction of Social Distancing in a TV Ad [NEW]
- Most Relatable Depiction of a Candidate in a TV Ad [NEW]
- Best Spanish Language TV Ad
- Best Use of Drone Footage in a TV Ad
- Innovation in Virtual Video & Ad Production (Democratic) [NEW]
- Innovation in Virtual Video & Ad Production (Democratic) [NEW]
- Best Remote Production Solution (Democratic) [NEW]
- Best Remote Production Solution (Republican) [NEW]
You might also be interested in the following categories:
Bootstrapped Campaigns
- Best TV Ad for Bootstrapped Campaign
Overall
- Best TV Ad
- Most Daring And Successful Tactic