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Bootstrapped Campaigns

  • Best Field Program
  • Best Fundraising Program
  • Best Online Ad Campaign for Bootstrapped Campaign
  • Best Online Video for Bootstrapped Campaign (Democratic)
  • Best Online Video for Bootstrapped Campaign (Republican)
  • Best Online Video for Bootstrapped Campaign (Independent/Other)
  • Best TV Ad for Bootstrapped Campaign
  • Best Direct Mail Piece for Bootstrapped Campaign
  • Best Logo & Branding for Bootstrapped Campaign

Brand & Merch

  • Best Campaign Logo & Branding - Organization/PAC
  • Best Campaign Logo & Branding - Candidate Campaign
  • Most Original/Innovative Collateral Item
  • Best Piece of Campaign Merchandise (Democratic)
  • Best Piece of Campaign Merchandise (Republican)
  • Best Rapid Response Piece of Campaign Merchandise
  • Best Spanish Language Campaign Merchandise

Business & Professional Development

  • Best Employer [NEW]
  • Best Employer: Professional Development Initiative
  • Best New Firm
  • Most Innovative Poli-tech Startup
  • Best Political Firm Branding
  • Best Political Service Team [NEW]

Digital - Advertising & Targeting

  • Best Use of Targeting to Support Vote-by-Mail Effort
  • Best Use of Targeting to Support Virtual Voter Contact
  • Best Influencer Marketing by a Political Campaign
  • Best Use of Relational organizing on a Campaign
  • Innovation in Online Ad Measurement
  • Best Application of AI Technology to Optimize Creative
  • Best Application of AI Technology to Optimize Targeting
  • Best Use of Technology for GOTV
  • Best Campaign Gif
  • Best Campaign Meme
  • Best Online Advertising Creative (Democratic)
  • Best Online Advertising Creative (Republican)
  • Best Online Advertising Creative (Independent/Other)
  • Best Use of Display Advertising
  • Best Use of Programmatic Advertising
  • Best Online Advertising Campaign on a Shoestring Budget
  • Best Use of a Social Platform
  • Best Use of an Emerging Platform
  • Best Use of OTT – Connected TV
  • Best Use of Online Targeting for Ballot Initiative
  • Best Use of Online Targeting for County, Local or Judicial Campaign (Non-Mayoral)
  • Best Use of Online Targeting for State Legislative Campaign
  • Best Use of Online Targeting for Statewide Campaign - Non-Federal
  • Best Use of Online Targeting for Gubernatorial Campaign
  • Best Use of Online Targeting for Independent Expenditure Campaign
  • Best Use of Online Targeting for Mayoral Campaign
  • Best Use of Online Targeting for Primary Campaign - US House/Senate (Democratic)
  • Best Use of Online Targeting for Primary Campaign - US House/Senate (Republican)
  • Best Use of Online Targeting for Special Election Campaign

Digital - Email & Fundraising

  • Best Virtual Fundraising Event
  • Best Virtual Fundraising Program
  • Best Use of Email for GOTV
  • Best Email Subject Line
  • Best Use of Email
  • Most Innovative Use of Email
  • Best End-of-Quarter Fundraising Email
  • Best Fundraising Email Creative/Copy for County, Local or Judicial Campaign (Non-Mayoral)
  • Best Fundraising Email Creative/Copy for Mayoral Campaign
  • Best Fundraising Email Creative/Copy for State Legislative Campaign
  • Best Fundraising Email Creative/Copy for Statewide Campaign - Non-Federal
  • Best Fundraising Email Creative/Copy for Gubernatorial Campaign
  • Best Fundraising Email Creative/Copy for Primary Campaign - US House/Senate  (Democratic)
  • Best Fundraising Email Creative/Copy for Primary Campaign - US House/Senate  (Republican)
  • Best Fundraising Email Creative/Copy for Special Election Campaign
  • Best Use of Data Analytics/Machine Learning in Online Fundraising
  • Best Use of Automation in Email
  • Best Application of Testing in an Email Program
  • Best Email Acquisition Program (Democratic)
  • Best Email Acquisition Program (Republican)
  • Best Email Acquisition Program (Independent/Other)
  • Best Spanish Language Email Campaign
  • Best Use of Personalization in Fundraising

Digital - Online Video

  • Best Online Video Series
  • Best Online Video - Snackable (6 Seconds or Under)
  • Best Online Video - 30 Seconds or Under
  • Best Online Video - 2 Minutes or Under
  • Best Online Video - Longform (Longer than 2 Minutes)
  • Best Online Video on a Shoestring Budget (Democratic)
  • Best Online Video on a Shoestring Budget (Republican)
  • Best Online Video for County, Local or Judicial Campaign (Non-Mayoral) (Democratic)
  • Best Online Video for County, Local or Judicial Campaign (Non-Mayoral) (Republican)
  • Best Online Video for County, Local or Judicial Campaign (Non-Mayoral) (Independent/Other)
  • Best Online Video for Mayoral Campaign
  • Best Online Video for State Legislative Campaign (Democratic)
  • Best Online Video for State Legislative Campaign (Republican)
  • Best Online Video for State Legislative Campaign (Independent/Other)
  • Best Online Video for Statewide Campaign - Non-Federal
  • Best Online Video for Gubernatorial Campaign
  • Best Online Video for Primary Campaign - US House/Senate (Democratic)
  • Best Online Video for Primary Campaign - US House/Senate (Republican)
  • Best Online Video for Special Election Campaign
  • Best Online Video for Ballot Initiative
  • Best Online Video for Independent Expenditure
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - National
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - State/Local
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Supreme Court
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Infrastructure [NEW]
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Economic Policy
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Social Policy
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Education [NEW]
  • Best Online Video for Public Affairs Campaign or Issue Advocacy - Public Health [NEW]
  • Best Campaign Launch Video (Democratic)
  • Best Biographical Online Video
  • Best Villain in an Online Video
  • Best Bare-Knuckled Street Fight Online Video
  • Toughest Online Video Advertisement
  • Most Original Online Video
  • Best Use of Humor in an Online Video
  • Best Social Video
  • Best Use of Voice-Over Talent in an Online Video
  • Best Online Video to Support Vote-by-Mail
  • Best How-To Online Video: Vote-by-Mail
  • Most Relatable Depiction of a Candidate in an Online Video
  • Best Spanish Language Online Video
  • Best Use of 360, VR or AR
  • Best Use of Drone Footage in an Online Video
  • Innovation in Virtual Video & Ad Production
  • Best Remote Production Solution

Digital - Websites

  • Best Educational Resource for Vote-By-Mail on a Website
  • Best Website for County, Local, or Judicial Campaign (non-mayoral)
  • Best Website for Mayoral Campaign
  • Best Website for State Legislative Campaign
  • Best Website for Statewide Campaign
  • Best Website for Primary Campaign - US House/Senate
  • Best Website for Special Election Campaign
  • Best Website for Independent Expenditure
  • Best Website for Issue Advocacy or Public Affairs Campaign
  • Best Website for Ballot Initiative
  • Best Landing Page
  • Best Microsite
  • Best Spanish Language Website

Direct Mail

  • Innovation in Direct Mail
  • Most Sophisticated Targeting with Direct Mail
  • Best Use of Technology to Support a Direct Mail Program
  • Best Mail Piece for County, Local or Judicial Campaign (Democratic)
  • Best Mail Piece for County, Local or Judicial Campaign (Republican)
  • Best Mail Piece for County, Local or Judicial Campaign (Non-Partisan)
  • Best Mail Piece for Mayoral Campaign (Democratic)
  • Best Mail Piece for Mayoral Campaign (Republican)
  • Best Mail Piece for Mayoral Campaign (Non-Partisan)
  • Best Mail Piece for State Legislative Campaign (Democratic)
  • Best Mail Piece for State Legislative Campaign (Republican)
  • Best Mail Piece for Statewide Campaign (non-Federal)
  • Best Mail Piece for Gubernatorial
  • Best Mail Piece for Primary Campaign - US House/Senate (Democratic)
  • Best Mail Piece for Primary Campaign - US House/Senate (Republican)
  • Best Mail Piece for Special Election Campaign
  • Best Mail Piece for Ballot Initiative
  • Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal (Democratic)
  • Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal (Republican)
  • Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal (Independent/Other)
  • Best Mail Piece for Independent Expenditure Campaign – State Legislative (Democratic)
  • Best Mail Piece for Independent Expenditure Campaign – State Legislative (Republican)
  • Best Mail Piece for Independent Expenditure Campaign – State Legislative (Independent/Other)
  • Best Mail Piece for Independent Expenditure Campaign – Statewide
  • Best Mail Piece for Independent Expenditure Campaign – Mayoral
  • Best Mail Piece for Independent Expenditure Campaign – Primary Campaign US House/Senate
  • Best Mail Piece for Public Affairs/Issue Advocacy Campaign
  • Best Mail Piece to Support a Vote-by-Mail Program
  • Best Spanish Language Mail Piece to Support a Vote-by-Mail Program
  • Best How-To Mail Piece: Vote-by-Mail
  • Most Relatable Depiction of a Candidate in a Mail Piece
  • Best Comparative Mail Piece (Democratic)
  • Best Comparative Mail Piece (Republican)
  • Best Mail Piece for A Bare-Knuckled Street Fight Victory
  • Best Mail That Never Saw The Light of Day
  • Best Social Pressure Mail Piece
  • Best Use of Photography in Direct Mail
  • Best Villain In A Mail Piece for Democratic Campaign
  • Best Villain In A Mail Piece for Republican Campaign
  • Toughest Direct Mail Piece (Democratic)
  • Toughest Direct Mail Piece (Republican)
  • Best Spanish Language Direct Mail Piece

Direct Mail - Fundraising [NEW]

  • Most Sophisticated Targeting in Direct Mail Fundraising
  • Best Fundraising Mail Technique [NEW]
  • Best Fundraising Mail Piece
  • Best Fundraising Mail Creative [NEW]

GOTV & Field

  • Best Lit Piece
  • Best No-Contact Field Program
  • Best Voter Registration Campaign
  • Best Canvassing Program
  • Best GOTV Campaign to Mobilize Young Voters
  • Best GOTV Campaign to Mobilize Diverse Communities
  • Best GOTV Execution
  • Best Use of Data Analytics/Machine Learning in Field Program
  • Best Use of Paid Field Program

Grassroots Advocacy

  • Best Innovation in Advocacy
  • Best Action Center/ Grassroots Website
  • Best Advocacy Advertising Campaign
  • Best Advocacy Social Media Campaign
  • Best Advocacy Technology Platform
  • Best Civic Education Resource
  • Best Email Action Alert
  • Best Lobby Day
  • Best Use of Data
  • Corporate Grassroots organization of the Year
  • Non-Profit Grassroots organization of the Year
  • Public Affairs Firm of the Year - Fewer than 50 Employees
  • Public Affairs Firm of the Year - More than 50 Employees
  • Trade Association of the Year - Fewer than 50 Employees
  • Trade Association of the Year - More than 50 Employees

International (Overall)

  • Best International Firm
  • Best International Campaign (National)
  • Best International Campaign (Sub-National)
  • Best International Online Video (National)
  • Best International Online Video (Sub-National)
  • Best International Online Ad Campaign
  • Best International Website
  • Best International TV Advertisement
  • Best International Use of Outdoor Advertising

International (Regional - Latin America)

  • Best Latin American Firm
  • Best Latin American Campaign Slogan
  • Best Latin American Digital Campaign
  • Best Latin American Online Video
  • Toughest Latin American Online Video
  • Best Latin American Website
  • Best Latin American Radio Ad
  • Best Latin American TV Ad
  • Toughest Latin American TV Ad
  • Best Latin American Direct Mail Piece
  • Best Latin American Use of Outdoor Advertising

International (Regional - Europe)

  • Best European Online Video
  • Best European Online Ad Campaign
  • Best European Website
  • Best European TV Advertisement
  • Best European Direct Mail Piece
  • Best European Use of Outdoor Advertising

International (Regional - Canada)

  • Best Canadian Online Video
  • Best Canadian Online Ad Campaign
  • Best Canadian Website
  • Best Canadian TV Advertisement
  • Best Canadian Direct Mail Piece
  • Best Canadian Use of Outdoor Advertising

Media Buying [NEW]

  • Innovation in Media Buying
  • Most Innovative or Layered Media-Mix
  • Innovation in TV Ad Measurement
  • Innovation in Digital Ad Measurement [NEW]
  • Best Media Buying on a Shoestring Budget [NEW]
  • Best New or Unusual Tactic in Paid Media [NEW]
  • Best Integration of New Technology in a Linear Media Campaign [NEW]

Mobile

  • Best Use of Mobile to Support a Field Program
  • Best Use of Mobile Technology
  • Best Use of SMS (Democratic)
  • Best Use of SMS (Republican)
  • Best Use of P2P on a Campaign (Democratic)
  • Best Use of P2P on a Campaign (Republican)
  • Best Use of P2P on a Campaign (Independent/Other)

Newspaper

  • Best Newspaper Ad for Political Campaign
  • Best Newspaper Ad for Public Affairs/Issue Advocacy Campaign

Out of Home

  • Best Outdoor Advertising Creative [NEW]
  • Best Spanish Language Outdoor Advertising Creative [NEW]
  • Best Use of Outdoor Advertising
  • Best Use of Digital Out of Home (DOOH)

OTT & CTV [NEW]

  • Best Use of OTT/CTV Targeting
  • Best OTT/CTV Video for County, Local or Judicial Campaign (Non-Mayoral) [NEW]
  • Best OTT/CTV Video for Mayoral Campaign [NEW]
  • Best OTT/CTV Video for State Legislative Campaign [NEW]
  • Best OTT/CTV Video for Statewide Campaign - Non-Federal [NEW]
  • Best OTT/CTV Video for Gubernatorial Campaign [NEW]
  • Best OTT/CTV Video for Primary Campaign - US House/Senate [NEW]
  • Best OTT/CTV Video for Special Election Campaign [NEW]
  • Best OTT/CTV Video for Ballot Initiative [NEW]
  • Best OTT/CTV Video for Independent Expenditure [NEW]
  • Best OTT/CTV Video for Public Affairs Campaign or Issue Advocacy - National [NEW]
  • Best OTT/CTV Video for Public Affairs Campaign or Issue Advocacy - State/Local [NEW]

    Phone

    • Best Use of Phones for Fundraising
    • Innovation in Phone Engagement
    • Best Automated Phone Call
    • Best Live Phone Call
    • Best Overall Use of A Telephone Town Hall

    Radio & Podcasts

    • Best Podcast Ad [NEW]
    • Innovation in Podcast Advertising [NEW]
    • Best Radio Ad for County, Local or Judicial Campaign (Non-Mayoral)
    • Best Radio Ad for Mayoral Campaign
    • Best Radio Ad for State Legislative Campaign
    • Best Radio Ad for Gubernatorial Campaign
    • Best Radio Ad for Primary Campaign - US House/Senate
    • Best Radio Ad for Special Election Campaign
    • Best Radio Ad for Independent Expenditure
    • Best Radio Ad for Public Affairs/Issue Advocacy Campaign or Ballot Initiative
    • Best Use of Radio Targeting (online or terrestrial)
    • Best Use of Voice-Over Talent in a Radio or Podcast Ad
    • Toughest Radio Ad
    • Best Spanish Language Radio Ad

    Survey Research

    • Innovation in Survey Research
    • Best Use of Technology in Research
    • Best New Research Technique (Democratic)
    • Best New Research Technique (Republican)
    • Best New Research Technique (Independent/Other)
    • Best Data Visualization [NEW]
    • Best New Sampling or Fielding Technique [NEW]

    Television

    • Best TV Ad - 15 Seconds
    • Best TV Ad - 30 Seconds (Democratic)
    • Best TV Ad - 30 Seconds (Republican)
    • Best TV Ad - 30 Seconds (Independent/Other)
    • Best TV Ad - 60 Seconds
    • Best TV Ad for Local, County, or Judicial Campaign (Democratic)
    • Best TV Ad for Local, County, or Judicial Campaign (Republican)
    • Best TV Ad for Local, County, or Judicial Campaign (Independent/Other)
    • Best TV Ad for Mayoral Campaign
    • Best TV Ad for State Legislative Campaign (Democratic)
    • Best TV Ad for State Legislative Campaign (Republican)
    • Best TV Ad for State Legislative Campaign (Independent/Other)
    • Best TV Ad for Statewide Campaign (non-Federal)
    • Best TV Ad for Gubernatorial Campaign
    • Best TV Ad for Primary Campaign - US House/Senate (Democratic)
    • Best TV Ad for Primary Campaign - US House/Senate (Republican)
    • Best TV Ad for Special Election Campaign
    • Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
    • Best TV Ad for Independent Expenditure Campaign - Mayoral
    • Best TV Ad for Independent Expenditure Campaign - State Legislative
    • Best TV Ad for Independent Expenditure Campaign - Statewide
    • Best TV Ad for Independent Expenditure Campaign - US House/Senate
    • Best TV Ad for Ballot Initiative
    • Best TV Ad for Public Affairs/Issue Advocacy Campaign
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Supreme Court
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Infrastructure [NEW]
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Economic Policy
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Social Policy
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Education [NEW]
    • Best TV Ad for Public Affairs Campaign or Issue Advocacy - Public Health [NEW]
    • Best TV Ad on a Shoestring Budget
    • Best TV Ad That Never Saw The Light of Day
    • Best Bare-Knuckled Street Fight TV Ad
    • Best Biographical TV Ad
    • Best Use of Addressable TV Advertising
    • Best Use of Humor in a TV Ad (Democratic)
    • Best Use of Humor in a TV Ad (Republican)
    • Best Use of Humor in a TV Ad (Independent/Other)
    • Best Use of Voice-Over Talent in a TV Ad
    • Best Villain in a TV Ad
    • Most Effective Comparative TV Ad
    • Most Original TV Ad
    • Toughest TV Ad
    • Best Depiction of Social Distancing in a TV Ad
    • Most Relatable Depiction of a Candidate in a TV Ad
    • Best Spanish Language TV Ad
    • Best Use of Drone Footage in a TV Ad

    Overall

    • Best Campaign Response to COVID-19
    • Best Bare-Knuckled Street Fight Victory
    • Best Campaign Comeback
    • Best Cross-Channel Ad Campaign
    • Best Data Analytics Solution
    • Most Innovative Product of The Year
    • Best Use of New Technology
    • Best Use of Data Analytics/Machine Learning
    • Best Use of Online Targeting
    • Best Online Advertising Campaign
    • Best Online Video - Political
    • Best Online Video - Public Affairs
    • Best Website
    • Best Vote-By-Mail Program
    • Best Direct Mail Piece
    • Best Collateral Item or Sign
    • Best Public Affairs Campaign
    • Best Radio Ad
    • Best TV Ad
    • Best Special Election Campaign
    • Innovation in Fundraising
    • Best Rapid Response Campaign
    • Best Use of Opposition Research
    • Most Daring And Successful Tactic