2027 Reed Awards

All Categories

Excellence in Political Campaigning

• Firm of the Year - Creative Agency
• Firm of the Year - Digital Agency
• Firm of the Year - Direct Mail
• Firm of the Year - Fundraising
• Firm of the Year - Law
• Firm of the Year - Media Buying
• AI Pioneer of the Year
• Best Campaign Message Development
• Best Overall Direct Mail Program
• Best Overall Digital Program
• Best Overall Fundraising Program
• Best Overall TV Program
• Best Graphic Design
• Best Integration of Linear and CTV for a Campaign
• Best Use of AI Technology by a Creative Agency
• Innovation in Creative Testing
• Most Innovative Use of Email
• Innovation in Fundraising
• Most Innovative Product of The Year

Overall

• Best Response to a Disinformation AttackNEW
• Best Creator-Made ContentNEW
• Best Earned Media CampaignNEW
• Best Overall Ballot Measure CampaignNEW
• Best Persuasion ProgramNEW
• Best Redistricting CampaignNEW
• Best Data Analytics Solution
• Best Bare-Knuckled Street Fight Victory
• Most Daring And Successful Tactic
• Best Campaign Comeback
• Best New AI Tool
• Best Cross-Channel Ad Campaign
• Best Online Advertising Campaign
• Best Public Affairs Campaign
• Best Collateral Item or Sign
• Best Direct Mail Piece
• Best Online Video - Political
• Best Online Video - Public Affairs
• Best Radio or Podcast Ad
• Best TV Ad
• Best Website
• Best Rapid Response Campaign
• Best Special Election Campaign
• Best Use of Data Analytics/Machine Learning
• Best Use of New Technology
• Best Use of Online Targeting
• Best Use of Opposition Research

Regional - Northeast & Southeast

• Best Canvassing or Lit Piece - Northeast & Southeast
• Best Creative Agency - Northeast & Southeast
• Best Direct Mail Firm - Northeast & Southeast
• Best Direct Mail Piece - Northeast & Southeast
• Best Fundraising Firm - Northeast & Southeast
• Best Use of Text - Northeast & Southeast
• Best GOTV or Field Campaign - Northeast & Southeast
• Best In-Language Advertising - Northeast & Southeast
• Best Online Advertising Campaign - Northeast & Southeast
• Best Online Advertising Creative - Northeast & Southeast
• Best Online Video - Northeast & Southeast
• Best Public Affairs or Issue Advocacy Campaign - Northeast & Southeast
• Best TV Ad - Northeast & Southeast
• Best Use of Mobile - Northeast & Southeast

Regional - Midwest, Southwest & West

• Best Canvassing or Lit Piece - Midwest, Southwest & West
• Best Creative Agency - Midwest, Southwest & West
• Best Direct Mail Firm - Midwest, Southwest & West
• Best Direct Mail Piece - Midwest, Southwest & West
• Best Fundraising Firm - Midwest, Southwest & West
• Best Use of Text - Midwest, Southwest & West
• Best GOTV or Field Campaign - Midwest, Southwest & West
• Best In-Language Advertising - Midwest, Southwest & West
• Best Online Advertising Campaign - Midwest, Southwest & West
• Best Online Advertising Creative - Midwest, Southwest & West
• Best Online Video - Midwest, Southwest & West
• Best Public Affairs or Issue Advocacy Campaign - Midwest, Southwest & West
• Best TV Ad - Midwest, Southwest & West
• Best Use of Mobile - Midwest, Southwest & West

Regional - California

• Best Canvassing or Lit Piece - California
• Best Creative Agency - California
• Best Direct Mail Firm - California
• Best Direct Mail Piece - California
• Best Fundraising Firm - California
• Best Use of Text - California
• Best GOTV or Field Campaign - California
• Best In-Language Advertising - California
• Best Online Advertising Campaign - California
• Best Online Advertising Creative - California
• Best Online Video - California
• Best Public Affairs or Issue Advocacy Campaign - California
• Best TV Ad - California
• Best Use of Mobile - California

Bootstrapped Campaigns

• Best Direct Mail Piece for Bootstrapped Campaign
• Best Field Program for Bootstrapped Campaign
• Best Fundraising Program for Bootstrapped Campaign
• Best Logo & Branding for Bootstrapped Campaign
• Best Online Ad Campaign for Bootstrapped Campaign
• Best Online Video for Bootstrapped Campaign
• Best TV Ad for Bootstrapped Campaign

Brand & Merch

• Best Branding - Campaign
• Best Branding - Organization/PAC
• Best Branding - Political Firm
• Best Rebrand - Campaign, Organization or Political Firm
• Best Campaign Merchandise
• Best Campaign Merchandise - In-Language/Bilingual
• Most Original/Innovative Collateral Item

Business & Professional Development

• Best Employer
• Best Employer - Professional Development Initiative
• Most Innovative Startup
• Best New Firm
• Best New Product
• Best Roll Out - New Firm or Product
• Team of the Year - Political Service
• Team of the Year - Strategic Communications

CTV

• Best CTV Ad - Political Campaign
• Best CTV Ad - IE Campaign
• Best CTV Plan
• Best Use of CTV Targeting
• Best Use of Dynamic Insertion in a CTV Ad

Digital - Advertising & Targeting

• Best Use of Agentic AINEW
• Innovation in Online Ad Measurement
• Best Application of AI Technology for Online Advertising
• Best Online Advertising Creative
• Best Gif
• Best Meme
• Best Use of In-App Advertising for a Campaign
• Best Online Advertising Campaign
• Best Online Advertising Campaign on a Shoestring Budget
• Best Use - Display Advertising
• Best Use - Programmatic Advertising
• Best Use - Social Platform
• Best Use of Online Targeting - Ballot Initiative
• Best Use of Online Targeting - County, Local or Judicial Campaign (Non-Mayoral)
• Best Use of Online Targeting - Mayoral Campaign
• Best Use of Online Targeting - State Legislative Campaign
• Best Use of Online Targeting - Statewide Campaign - Non-Federal
• Best Use of Online Targeting - Gubernatorial Campaign
• Best Use of Online Targeting - Independent Expenditure Campaign
• Best Use of Online Targeting - Primary Campaign - US House/Senate
• Best Use of Online Targeting for US House
• Best Use of Online Targeting for US Senate
• Best Use of Online Targeting - Special Election Campaign

Digital - Email & Fundraising

• Best Virtual Fundraising Program
• Best Use of AI for an Email Campaign
• Best Use of Data Analytics/Machine Learning in Online Fundraising
• Best Email Acquisition Program
• Best Use of Email
• Best Email Campaign
• Best Email Campaign - In-Language/Bilingual
• Best Subject Line
• Best Email - Rapid Response
• Best Email - End of Quarter
• Best Email Creative/Copy - Ballot Initiative
• Best Email Creative/Copy - County, Local or Judicial Campaign (Non-Mayoral)
• Best Email Creative/Copy - Mayoral Campaign
• Best Email Creative/Copy - State Legislative Campaign
• Best Email Creative/Copy - Statewide Campaign - Non-Federal
• Best Email Creative/Copy - Gubernatorial Campaign
• Best Email Creative/Copy - Primary Campaign - US House/Senate
• Best Fundraising Email Creative/Copy for US House
• Best Fundraising Email Creative/Copy for US Senate
• Best Email Creative/Copy - Special Election Campaign

Digital - Influencer

• Best Influencer Partnership
• Best Use of Micro Influencer Outreach
• Best Influencer Marketing by a Political Campaign
• Best Influencer Marketing Firm or Platform

Digital - Online Video

• Best Parody or Satire AdNEW
• Best Human-Made VideoNEW
• Best Creator Video StrategyNEW
• Outstanding Copywriting in an Online Video
• Best Production in an Online Video - Cinematography
• Best Production in an Online Video - Post-Production
• Best Production in an Online Video - Production Design
• Best Production in an Online Video - Sound Design
• Best Production in an Online Video - Use of Drone Footage
• Best Online Video that Never Saw the Light of Day
• Best Online Video to Support Vote-by-Mail
• Best Online Video on a Shoestring Budget
• Best Online Video Series
• Best Social Video
• Best Villain in an Online Video
• Most Original Online Video
• Toughest Online Video Advertisement
• Best Online Video - Use of AI
• Best Online Video - AAPI
• Best Online Video - Spanish
• Best Online Video - Use of Humor
• Best Online Video - Most Relatable Depiction of a Candidate
• Best Online Video - Bare-Knuckled Street Fight
• Best Online Video - Biographical
• Best Online Video - Campaign Launch (Democratic)
• Best Online Video - Campaign Launch (Republican)
• Best Online Video - 6 Seconds or Less
• Best Online Video - 30 Seconds or Less
• Best Online Video - 2 Minutes or Less
• Best Online Video - Longer than 2 Minutes
• Best Online Video - Ballot Initiative
• Best Online Video - County, Local or Judicial Campaign (Non-Mayoral)
• Best Online Video - Mayoral Campaign
• Best Online Video - State Legislative Campaign
• Best Online Video - Statewide Campaign - Non-Federal
• Best Online Video - Gubernatorial Campaign
• Best Online Video - Primary Campaign - US House/Senate
• Best Online Video for US House
• Best Online Video for US Senate
• Best Online Video - Independent Expenditure
• Best Online Video - Special Election Campaign
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Data Centers/AI
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Economic Policy
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Education
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Infrastructure
• Best Online Video for Public Affairs Campaign or Issue Advocacy - National
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Public Health
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Social Policy
• Best Online Video for Public Affairs Campaign or Issue Advocacy - State/Local
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Supreme Court

Digital - Websites

• Best AI Search StrategyNEW
• Best Landing Page
• Best Microsite
• Best Website - In-Language/Bilingual
• Best Website - Ballot Initiative
• Best Website - County, Local, or Judicial Campaign (non-mayoral)
• Best Website - Mayoral Campaign
• Best Website - State Legislative Campaign
• Best Website - Statewide Campaign
• Best Website - Primary Campaign - US House/Senate
• Best Website for US House
• Best Website for US Senate
• Best Website - Independent Expenditure
• Best Website - Issue Advocacy or Public Affairs Campaign

Direct Mail

• Most Sophisticated Targeting with Direct Mail
• Innovation in Direct Mail
• Best Use of Technology to Support a Direct Mail Program
• Most Efficient Use of Franked Mail
• Most Informative Franked Mail Piece
• Best Comparative Mail Piece
• Best How-To Mail Piece: Vote-by-Mail
• Best Mail Piece for A Bare-Knuckled Street Fight Victory
• Best Mail That Never Saw The Light of Day
• Best Villain In a Mail Piece for Democratic Campaign
• Best Villain In a Mail Piece for Republican Campaign
• Toughest Direct Mail Piece
• Best Mail Piece to Support a Vote-by-Mail Program
• Best Mail Piece to Support a Vote-by-Mail Program - In-Language/Bilingual
• Best Direct Mail Piece - AAPI
• Best Direct Mail Piece - Spanish
• Best Mail Piece - Use of Photography
• Best Mail Piece - Relatable Depiction of a Candidate
• Best Mail Piece - Use of AI
• Best Mail Piece - Ballot Initiative
• Best Mail Piece - County, Local or Judicial Campaign
• Best Mail Piece - Mayoral Campaign
• Best Mail Piece - State Legislative Campaign (Democratic)
• Best Mail Piece - State Legislative Campaign (Independent/Non-Partisan)
• Best Mail Piece - State Legislative Campaign (Republican)
• Best Mail Piece - Statewide Campaign (non-Federal)
• Best Mail Piece - Gubernatorial
• Best Mail Piece - Primary Campaign - US House/Senate
• Best Mail Piece for US House
• Best Mail Piece for US Senate
• Best Mail Piece - Issue Advocacy or Public Affairs Campaign
• Best Mail Piece - Special Election Campaign
• Best Mail Piece - IE Campaign – Local, County, or Municipal
• Best Mail Piece - IE Campaign – Mayoral
• Best Mail Piece - IE Campaign – State Legislative (Democratic)
• Best Mail Piece - IE Campaign – State Legislative (Independent/Other)
• Best Mail Piece - IE Campaign – State Legislative (Republican)
• Best Mail Piece - IE Campaign – Statewide
• Best Mail Piece - IE Campaign – Primary Campaign US House/Senate
• Best Mail Piece - IE Campaign – US House
• Best Mail Piece - IE Campaign – US Senate

Direct Mail - Fundraising

• Best Fundraising Mail Piece
• Best Fundraising Mail Creative
• Best Fundraising Mail Technique

Fundraising - Traditional

• Best Direct Fundraising Effort (Non-Digital)
• Best Fundraising Event Planning
• Best Major Donor Fundraising Effort

GOTV & Field

• Best Voter Education ProgramNEW
• Best Advance Work in a Political Campaign
• Best Lit Piece
• Best Live Event
• Best GOTV Execution
• Best GOTV Campaign to Mobilize Diverse Communities
• Best GOTV Campaign to Mobilize Young Voters
• Best Use of Data Analytics/AI in Field Program
• Best Use of Email - GOTV
• Best Use of Technology for GOTV
• Best Use of Mobile to Support a Field Program
• Best Use of Paid Field Program
• Best Use of Targeting to Support Vote-by-Mail Effort
• Best Vote-By-Mail Program
• Best Voter Registration Campaign

International

International – Overall

• Best International Use of AINEW
• Best International Campaign (National)
• Best International Campaign (Sub-National)
• Best International Digital Campaign
• Best International Firm
• Best International Online Video (National)
• Best International Online Video (Sub-National)
• Best International TV Advertisement
• Best International Use of Outdoor Advertising
• Best International Website

Canada

• Best Canadian Use of AINEW
• Best Canadian Direct Mail Piece
• Best Canadian Online Ad Campaign
• Best Canadian Online Fundraising Campaign
• Best Canadian Online Video
• Best Canadian TV Advertisement
• Best Canadian Use of Outdoor Advertising
• Best Canadian Website

Europe

• Best European Use of AINEW
• Best European Online Ad Campaign
• Best European Online Video
• Best European Use of Outdoor Advertising
• Best European Website

Latin America

• Best Latin American Use of AINEW
• Best Latin American Ad for a State or City
• Best Latin American Campaign Slogan
• Best Latin American Digital Campaign (National)
• Best Latin American Digital Campaign (Sub-National)
• Best Latin American Firm
• Best Latin American Online Video (National)
• Best Latin American Online Video (Sub-National)
• Best Latin American Radio Ad (National)
• Best Latin American Radio Ad (Sub-National)
• Best Latin American TV Ad (National)
• Best Latin American TV Ad (Sub-National)
• Best Latin American Use of Outdoor Advertising
• Toughest Latin American Online Video
• Toughest Latin American TV Ad

Media Buying

• Media Planner of the Year
• Media Plan of the Year
• Best Integration of New Technology in a Linear Media Campaign
• Most Innovative or Layered Media-Mix
• Best Media Buying on a Shoestring Budget
• Best New or Unusual Tactic in Paid Media
• Best Use of Media Mix Modeling
• Innovation in Ad Measurement
• Innovation in Media Buying

Mobile, Texting & Phone

• Innovation in Phone Engagement
• Best Use of P2P on a Campaign
• Best Use of SMS on a Campaign
• Best Use of Text for Mobilization
• Best Use of Text for Persuasion or Messaging
• Best Use of Text for Fundraising
• Best Text Creative/Copy - End of Quarter
• Best Text Creative/Copy - Rapid Response
• Best Text Creative/Copy - Ballot Initiative
• Best Text Creative/Copy - County, Local or Judicial Campaign
• Best Text Creative/Copy - State Legislative or Statewide Campaign
• Best Text Creative/Copy - Federal Campaign
• Best Text Creative/Copy - Special Election
• Best Use of Phones for Fundraising
• Best Phone Call - Live
• Best Phone Call - Automated
• Best Use of a Telephone Town Hall
• Best Use of Mobile Targeting
• Best Use of Mobile Technology

Newspaper

• Best Newspaper Ad - Political Campaign
• Best Newspaper Ad - Public Affairs/Issue Advocacy Campaign

Outdoor Advertising

• Best Outdoor Advertising Creative
• Best Outdoor Advertising Creative - In-Language/Bilingual
• Best Use of Digital Outdoor Advertising
• Best Use of Outdoor Advertising

Radio, Streaming Audio & Podcasts

• Best Podcast, Streaming or Creator-Channel StrategyNEW
• Best Use of Targeting for an Audio Ad
• Toughest Audio Ad
• Best Audio Ad - In-Language/Bilingual
• Best Audio Ad - Public Affairs/Issue Advocacy Campaign or Ballot Initiative
• Best Audio Ad - County, Local or Judicial Campaign (Non-Mayoral)
• Best Audio Ad - Mayoral Campaign
• Best Audio Ad - State Legislative Campaign
• Best Audio Ad - Statewide Campaign
• Best Audio Ad - Primary Campaign - US House/Senate
• Best Radio Ad for US House
• Best Radio Ad for US Senate
• Best Audio Ad - Independent Expenditure
• Best Audio Ad - Special Election Campaign

Survey Research

• Innovation in Survey Research
• Best New Research Technique
• Best Use of Technology in Research

Social Impact - Advocacy & Public Service Campaigns

• Best Advocacy Campaign
• Best Advertising Campaign
• Best Social Media Campaign
• Best TV Ad
• Best Online Video
• Best Use of a Social Platform
• Best Use of Outdoor Advertising
• Best Cross-Channel Ad Campaign
• Best Newspaper Ad
• Best Spanish-Language Ad Campaign
• Best Action Center/Grassroots Website
• Best Civic Education Resource
• Best Email Action Alert
• Advocacy Organization of the Year
• Trade Association of the Year
• Public Affairs Firm of the Year
• Best Advocacy Technology Platform
• Best Innovation in Advocacy
• Best Lobby Day
• Best Use of Data

Social Impact - Consumer Brands, Philanthropic & NGO

• Best TV Ad
• Best Use of a Social Platform
• Best Use of Outdoor Advertising
• Best Cross-Channel Ad Campaign
• Best Newspaper Ad
• Best Spanish-Language Ad Campaign
• Best Online Video
• Best Influencer Marketing
• Best Experiential Marketing Campaign

Television

• Best TV Ad - Parody or SatireNEW
• Best Human-Made TV AdNEW
• Outstanding Copywriting in a TV Ad
• Best Production in a TV Ad - Cinematography
• Best Production in a TV Ad - Post-Production
• Best Production in a TV Ad - Production Design
• Best Production in a TV Ad - Sound Design
• Best TV Ad That Never Saw The Light of Day
• Best TV Ad on a Shoestring Budget
• Best Villain in a TV Ad
• Most Effective Comparative TV Ad
• Most Original TV Ad
• Toughest TV Ad
• Best TV Ad - In-Language/Bilingual
• Best TV Ad - Use of AI
• Best TV Ad - Use of Humor
• Best TV Ad - Most Relatable Depiction of a Candidate
• Best TV Ad - Bare-Knuckled Street Fight
• Best TV Ad - Biographical
• Best TV Ad - 15 Seconds
• Best TV Ad - 30 Seconds
• Best TV Ad - 60 Seconds
• Best TV Ad - Ballot Initiative
• Best TV Ad - Local, County, or Judicial Campaign
• Best TV Ad - State Legislative Campaign (Democratic)
• Best TV Ad - State Legislative Campaign (Republican)
• Best TV Ad - Statewide Campaign (non-Federal)
• Best TV Ad - Gubernatorial Campaign
• Best TV Ad - Primary Campaign - US House/Senate
• Best TV Ad for US House Campaign
• Best TV Ad for US Senate Campaign
• Best TV Ad - Special Election Campaign
• Best TV Ad - IE Campaign - Local, County, or Municipal
• Best TV Ad - IE Campaign - Mayoral
• Best TV Ad - IE Campaign - State Legislative
• Best TV Ad - IE Campaign - Statewide
• Best TV Ad - IE Campaign - Primary Campaign - US House/Senate
• Best TV Ad for Independent Expenditure Campaign - US House
• Best TV Ad for Independent Expenditure Campaign - US Senate
• Best TV Ad for Independent Expenditure Campaign - Special Election
• Best TV Ad - Public Affairs Campaign or Issue Advocacy
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Data Centers/AI
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Economic Policy
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Infrastructure
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Education
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Social Policy or Public Health
• Best TV Ad - Public Affairs Campaign or Issue Advocacy - Supreme Court

Voice-Over Talent

• Voice-Over Artist of the Year
• Best Voice-Over Talent in an In-Language/Bilingual Language Ad - Online Video
• Best Voice-Over Talent in an In-Language/Bilingual Language Ad - Radio or Podcast
• Best Voice-Over Talent in a Go Vote Ad - Online Video
• Best Voice-Over Talent in a Go Vote Ad - Radio or Podcast
• Best Voice-Over Talent in a Go Vote Ad - TV
• Best Voice-Over Talent in a Humor Ad - TV
• Best Voice-Over Talent in a Humor Ad - Online Video
• Best Voice-Over Talent in a Humor Ad - Radio or Podcast
• Best Voice-Over Talent in a Radio or Podcast Ad
• Best Voice-Over Talent in a Spanish Language Ad - TV
• Best Voice-Over Talent in a TV Ad
• Best Voice-Over Talent in an Attack Ad - Online Video
• Best Voice-Over Talent in an Attack Ad - Radio or Podcast
• Best Voice-Over Talent in an Attack Ad - TV
• Best Voice-Over Talent in an Informational Ad - Online Video
• Best Voice-Over Talent in an Informational Ad - Radio or Podcast
• Best Voice-Over Talent in an Informational Ad - TV
• Best Voice-Over Talent in an Online Video

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