Excellence in Political Campaigning

• AI Pioneer of the Year [NEW]
• Best Use of AI Technology by a Creative Agency [NEW]
• Innovation in Creative Testing [NEW]
• Best Graphic Design
• Innovation in Fundraising
• Most Innovative Product of The Year
• Creative Agency of the Year
• Digital Agency of the Year
• Direct Mail Firm of the Year

Overall

• Best New AI Tool [NEW]
• Best Collateral Item or Sign
• Best Bare-Knuckled Street Fight Victory
• Best Campaign Comeback
• Most Daring And Successful Tactic
• Best Cross-Channel Ad Campaign
• Best Use of Online Targeting
• Best Data Analytics Solution
• Best Direct Mail Piece
• Best Online Advertising Campaign
• Best Online Video - Political
• Best Online Video - Public Affairs
• Best TV Ad
• Best Radio or Podcast Ad
• Best Public Affairs Campaign
• Best Rapid Response Campaign
• Best Special Election Campaign
• Best Use of Data Analytics/Machine Learning
• Best Use of New Technology
• Best Use of Opposition Research
• Best Website

Bootstrapped Campaigns

• Best Direct Mail Piece for Bootstrapped Campaign
• Best Field Program for Bootstrapped Campaign
• Best Fundraising Program for Bootstrapped Campaign
• Best Logo & Branding for Bootstrapped Campaign
• Best Online Ad Campaign for Bootstrapped Campaign
• Best Online Video for Bootstrapped Campaign
• Best TV Ad for Bootstrapped Campaign

Brand & Merch

• Best Rebrand by a Firm, Organization or Campaign [NEW]
• Best Political Firm Branding
• Most Original/Innovative Collateral Item
• Best Piece of Campaign Merchandise
• Best Spanish Language Piece of Campaign Merchandise
• Best Rapid Response Piece of Campaign Merchandise
• Best Campaign Logo & Branding - Campaign
• Best Campaign Logo & Branding - Organization/PAC

Business & Professional Development

• Best New Firm or Product Roll Out [NEW]
• Most Impactful Law Firm of the Year [NEW]
• Strategic Communications Team of the Year [NEW]
• Crisis Communications Team of the Year [NEW]
• Best New Firm
• Best Political Service Team
• Most Innovative Poli-tech Startup
• Best Employer
• Best Employer: Professional Development Initiative

Digital - Advertising & Targeting

• Innovation in Online Ad Measurement
• Best Application of AI Technology for Online Advertising
• Best Campaign Gif
• Best Campaign Meme
• Best Use of a Social Platform
• Best Influencer Marketing by a Political Campaign
• Best Online Advertising Creative
• Best Use of Programmatic Advertising
• Best Use of OTT – Connected TV
• Best Use of Display Advertising
• Best Online Advertising Campaign on a Shoestring Budget
• Best Use of Online Targeting for Ballot Initiative
• Best Use of Online Targeting for County, Local or Judicial Campaign (Non-Mayoral)
• Best Use of Online Targeting for Mayoral Campaign
• Best Use of Online Targeting for State Legislative Campaign
• Best Use of Online Targeting for Statewide Campaign - Non-Federal
• Best Use of Online Targeting for Gubernatorial Campaign
• Best Use of Online Targeting for Primary Campaign - US House/Senate
• Best Use of Online Targeting for Special Election Campaign
• Best Use of Online Targeting for Independent Expenditure Campaign

Digital - Email & Fundraising

• Best Use of AI for an Email Campaign [NEW]
• Best Use of Personalization in Fundraising
• Best Virtual Fundraising Program
• Best Use of Data Analytics/Machine Learning in Online Fundraising
• Best Use of Email
• Best Use of Email for GOTV
• Most Innovative Use of Email
• Best Email Acquisition Program
• Best Email Subject Line
• Best End-of-Quarter Fundraising Email
• Best Spanish Language Email Campaign
• Best Fundraising Email Creative/Copy for County, Local or Judicial Campaign (Non-Mayoral)
• Best Fundraising Email Creative/Copy for Mayoral Campaign
• Best Fundraising Email Creative/Copy for State Legislative Campaign
• Best Fundraising Email Creative/Copy for Statewide Campaign - Non-Federal
• Best Fundraising Email Creative/Copy for Gubernatorial Campaign
• Best Fundraising Email Creative/Copy for Primary Campaign - US House/Senate
• Best Fundraising Email Creative/Copy for Special Election Campaign

Digital - Online Video

• Best Use of Generative AI in an Online Video [NEW]
• Best Sound Design in an Online Video Ad
• Outstanding Copywriting in an Online Video
• Best Application of VR or AR
• Best Biographical Online Video
• Best Campaign Launch Video
• Best Villain in an Online Video
• Best Bare-Knuckled Street Fight Online Video
• Toughest Online Video Advertisement
• Best Online Video that Never Saw the Light of Day
• Most Relatable Depiction of a Candidate in an Online Video
• Best Online Video on a Shoestring Budget
• Best Online Video to Support Vote-by-Mail
• Best Spanish Language Online Video
• Best Online Video Series
• Best Social Video
• Best Use of Humor in an Online Video
• Most Original Online Video
• Best Use of Drone Footage in an Online Video
• Best Online Video - Snackable (6 Seconds or Under)
• Best Online Video - 30 Seconds or Under
• Best Online Video - 2 Minutes or Under
• Best Online Video - Longform (Longer than 2 Minutes)
• Best Online Video for Ballot Initiative
• Best Online Video for County, Local or Judicial Campaign (Non-Mayoral)
• Best Online Video for Mayoral Campaign
• Best Online Video for State Legislative Campaign
• Best Online Video for Statewide Campaign - Non-Federal
• Best Online Video for Gubernatorial Campaign
• Best Online Video for Primary Campaign - US House/Senate
• Best Online Video for Special Election Campaign
• Best Online Video for Independent Expenditure
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Economic Policy
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Education
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Infrastructure
• Best Online Video for Public Affairs Campaign or Issue Advocacy - National
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Public Health
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Social Policy
• Best Online Video for Public Affairs Campaign or Issue Advocacy - State/Local
• Best Online Video for Public Affairs Campaign or Issue Advocacy - Supreme Court

Digital - Websites

• Best Landing Page
• Best Microsite
• Best Spanish Language Website
• Best Website for Ballot Initiative
• Best Website for County, Local, or Judicial Campaign (non-mayoral)
• Best Website for Mayoral Campaign
• Best Website for State Legislative Campaign
• Best Website for Statewide Campaign
• Best Website for Primary Campaign - US House/Senate
• Best Website for Independent Expenditure
• Best Website for Issue Advocacy or Public Affairs Campaign

Direct Mail - Fundraising

• Best Fundraising Mail Creative
• Best Fundraising Mail Piece
• Best Fundraising Mail Technique

Direct Mail

• Best Use of AI Technology by a Mail Firm [NEW]
• Best Use of Informed Delivery in a Direct Mail Program [NEW]
• Most Sophisticated Targeting with Direct Mail
• Best Use of Technology to Support a Direct Mail Program
• Innovation in Direct Mail
• Toughest Direct Mail Piece
• Best Comparative Mail Piece
• Best Villain In a Mail Piece for Democratic Campaign
• Best Villain In a Mail Piece for Republican Campaign
• Best Mail Piece for A Bare-Knuckled Street Fight Victory
• Most Relatable Depiction of a Candidate in a Mail Piece
• Best Mail That Never Saw The Light of Day
• Best Spanish Language Direct Mail Piece
• Best Spanish Language Mail Piece to Support a Vote-by-Mail Program
• Best Mail Piece to Support a Vote-by-Mail Program
• Best Use of Photography in Direct Mail
• Best Mail Piece for Ballot Initiative
• Best Mail Piece for County, Local or Judicial Campaign (Democratic)
• Best Mail Piece for County, Local or Judicial Campaign (Non-Partisan)
• Best Mail Piece for County, Local or Judicial Campaign (Republican)
• Best Mail Piece for Mayoral Campaign
• Best Mail Piece for State Legislative Campaign (Democratic)
• Best Mail Piece for State Legislative Campaign (Republican)
• Best Mail Piece for Statewide Campaign (non-Federal)
• Best Mail Piece for Gubernatorial
• Best Mail Piece for Primary Campaign - US House/Senate
• Best Mail Piece for Special Election Campaign
• Best Mail Piece for Public Affairs/Issue Advocacy Campaign
• Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal
• Best Mail Piece for Independent Expenditure Campaign – Mayoral
• Best Mail Piece for Independent Expenditure Campaign – Primary Campaign US House/Senate
• Best Mail Piece for Independent Expenditure Campaign – State Legislative (Democratic)
• Best Mail Piece for Independent Expenditure Campaign – State Legislative (Independent/Other)
• Best Mail Piece for Independent Expenditure Campaign – State Legislative (Republican)
• Best Mail Piece for Independent Expenditure Campaign – Statewide
• Best Mail Piece for Independent Expenditure Campaign – US House/Senate

Fundraising - Traditional

• Best Major Donor Fundraising Effort
• Best Direct Fundraising Effort (Non-Digital)
• Best Fundraising Event Planning

GOTV & Field

• Best Advance Work in a Political Campaign
• Best Political Event Production/Project Management
• Best Live Event Technology/Audio Visual
• Best Voter Registration Campaign
• Best Use of Data Analytics/Machine Learning in Field Program
• Best Use of Technology for GOTV
• Best GOTV Execution
• Best GOTV Campaign to Mobilize Diverse Communities
• Best GOTV Campaign to Mobilize Young Voters
• Best Vote-By-Mail Program
• Best How-To Mail Piece: Vote-by-Mail
• Best Use of Targeting to Support Vote-by-Mail Effort
• Best Use of Paid Field Program
• Best No-Contact Field Program
• Best Lit Piece

Grassroots Advocacy

• Best Innovation in Advocacy
• Best Advocacy Advertising Campaign
• Best Advocacy Social Media Campaign
• Best Email Action Alert
• Best Grassroots Advocacy Campaign
• Best Action Center/ Grassroots Website
• Best Lobby Day
• Best Use of Data
• Best Civic Education Resource
• Best Advocacy Technology Platform
• Corporate Grassroots organization of the Year
• Non-Profit Grassroots organization of the Year
• Public Affairs Firm of the Year
• Trade Association of the Year

International

• Best International Firm
• Best International Campaign (National)
• Best International Campaign (Sub-National)
• Best International Digital Campaign
• Best International Online Video (National)
• Best International Online Video (Sub-National)
• Best International TV Advertisement
• Best International Use of Outdoor Advertising
• Best International Website
• Best Canadian Direct Mail Piece
• Best Canadian Online Ad Campaign
• Best Canadian Online Video
• Best Canadian TV Advertisement
• Best Canadian Use of Outdoor Advertising
• Best Canadian Website
• Best European Online Ad Campaign
• Best European Online Video
• Best European Use of Outdoor Advertising
• Best European Website
• Best Latin American Ad for a State or City [NEW]
• Best Latin American Firm
• Best Latin American Campaign Slogan
• Best Latin American Digital Campaign
• Best Latin American Online Video
• Toughest Latin American Online Video
• Best Latin American Radio Ad
• Best Latin American TV Ad
• Toughest Latin American TV Ad
• Best Latin American Use of Outdoor Advertising

Media Buying

• Innovation in Media Buying
• Innovation in TV Ad Measurement
• Innovation in Digital Ad Measurement
• Best Integration of New Technology in a Linear Media Campaign
• Best Media Buying on a Shoestring Budget
• Best New or Unusual Tactic in Paid Media
• Most Innovative or Layered Media-Mix

Mobile

• Best Use of P2P on a Campaign
• Best Use of SMS
• Best Use of Mobile Technology
• Best Use of Mobile to Support a Field Program

Newspaper

• Best Newspaper Ad for Political Campaign
• Best Newspaper Ad for Public Affairs/Issue Advocacy Campaign

OTT & CTV

• Best OTT/CTV Ad for a Political Campaign
• Best OTT/CTV Ad for an Independent Expenditure Campaign
• Best Use of OTT/CTV Targeting

Out of Home

• Best Outdoor Advertising Creative
• Best Spanish Language Outdoor Advertising Creative
• Best Use of Digital Out of Home (DOOH)
• Best Use of Outdoor Advertising

Phone Calls

• Innovation in Phone Engagement
• Best Automated Phone Call
• Best Live Phone Call
• Best Use of a Telephone Town Hall
• Best Use of Phones for Fundraising

Radio, Streaming Audio & Podcasts

• Best Podcast or Streaming Audio Ad for a Political Campaign
• Best Use of Targeting for an Audio Ad (Radio or Digital)
• Toughest Radio Ad
• Best Spanish Language Radio Ad
• Best Radio Ad for County, Local or Judicial Campaign (Non-Mayoral)
• Best Radio Ad for Mayoral Campaign
• Best Radio Ad for State Legislative Campaign
• Best Radio Ad for Statewide Campaign
• Best Radio Ad for Primary Campaign - US House/Senate
• Best Radio Ad for Special Election Campaign
• Best Radio Ad for Independent Expenditure
• Best Radio Ad for Public Affairs/Issue Advocacy Campaign or Ballot Initiative

Survey Research

• Innovation in Survey Research
• Best New Research Technique
• Best Use of Technology in Research
• Best Data Visualization

Television

• Best Use of Generative AI in a TV Ad [NEW]
• Best Sound Design in a TV Ad
• Outstanding Copywriting in a TV Ad
• Best Biographical TV Ad
• Best Villain in a TV Ad
• Best Bare-Knuckled Street Fight TV Ad
• Toughest TV Ad
• Most Effective Comparative TV Ad
• Best TV Ad That Never Saw The Light of Day
• Most Relatable Depiction of a Candidate in a TV Ad
• Best TV Ad on a Shoestring Budget
• Best Spanish Language TV Ad
• Best Use of Humor in a TV Ad
• Most Original TV Ad
• Best Use of Drone Footage in a TV Ad
• Best TV Ad - 15 Seconds
• Best TV Ad - 30 Seconds
• Best TV Ad - 60 Seconds
• Best TV Ad for Ballot Initiative
• Best TV Ad for Local, County, or Judicial Campaign
• Best TV Ad for State Legislative Campaign (Democratic)
• Best TV Ad for State Legislative Campaign (Republican)
• Best TV Ad for Statewide Campaign (non-Federal)
• Best TV Ad for Gubernatorial Campaign
• Best TV Ad for Primary Campaign - US House/Senate
• Best TV Ad for Special Election Campaign
• Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
• Best TV Ad for Independent Expenditure Campaign - Mayoral
• Best TV Ad for Independent Expenditure Campaign - State Legislative
• Best TV Ad for Independent Expenditure Campaign - Statewide
• Best TV Ad for Independent Expenditure Campaign - US House/Senate
• Best TV Ad for Public Affairs/Issue Advocacy Campaign
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Economic Policy
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Education
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Infrastructure
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Public Health
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Social Policy
• Best TV Ad for Public Affairs Campaign or Issue Advocacy - Supreme Court

Voice-Over Talent

• Voice Over Artist of the Year
• Best Use of Voice-Over Talent in an Online Video
• Best Use of Voice-Over Talent in a TV Ad
• Best Use of Voice-Over Talent in a Radio or Podcast Ad