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Excellence in Political Campaigning
- AI Pioneer of the Year [NEW]
- Best Use of AI Technology by a Creative Agency [NEW]
- Innovation in Creative Testing [NEW]
- Best Graphic Design
- Innovation in Fundraising
- Most Innovative Product of The Year
- Creative Agency of the Year
- Digital Agency of the Year
- Direct Mail Firm of the Year
Overall
- Best New AI Tool [NEW]
- Best Collateral Item or Sign
- Best Bare-Knuckled Street Fight Victory
- Best Campaign Comeback
- Most Daring And Successful Tactic
- Best Cross-Channel Ad Campaign
- Best Use of Online Targeting
- Best Data Analytics Solution
- Best Direct Mail Piece
- Best Online Advertising Campaign
- Best Online Video - Political
- Best Online Video - Public Affairs
- Best TV Ad
- Best Radio or Podcast Ad
- Best Public Affairs Campaign
- Best Rapid Response Campaign
- Best Special Election Campaign
- Best Use of Data Analytics/Machine Learning
- Best Use of New Technology
- Best Use of Opposition Research
- Best Website
Bootstrapped Campaigns
- Best Direct Mail Piece for Bootstrapped Campaign
- Best Field Program for Bootstrapped Campaign
- Best Fundraising Program for Bootstrapped Campaign
- Best Logo & Branding for Bootstrapped Campaign
- Best Online Ad Campaign for Bootstrapped Campaign
- Best Online Video for Bootstrapped Campaign
- Best TV Ad for Bootstrapped Campaign
Brand & Merch
- Best Rebrand by a Firm, Organization or Campaign [NEW]
- Best Political Firm Branding
- Most Original/Innovative Collateral Item
- Best Piece of Campaign Merchandise
- Best Spanish Language Piece of Campaign Merchandise
- Best Rapid Response Piece of Campaign Merchandise
- Best Campaign Logo & Branding - Campaign
- Best Campaign Logo & Branding - Organization/PAC
Business & Professional Development
- Best New Firm or Product Roll Out [NEW]
- Most Impactful Law Firm of the Year [NEW]
- Strategic Communications Team of the Year [NEW]
- Crisis Communications Team of the Year [NEW]
- Best New Firm
- Best Political Service Team
- Most Innovative Poli-tech Startup
- Best Employer
- Best Employer: Professional Development Initiative
Digital - Advertising & Targeting
- Innovation in Online Ad Measurement
- Best Application of AI Technology for Online Advertising
- Best Campaign Gif
- Best Campaign Meme
- Best Use of a Social Platform
- Best Influencer Marketing by a Political Campaign
- Best Online Advertising Creative
- Best Use of Programmatic Advertising
- Best Use of OTT – Connected TV
- Best Use of Display Advertising
- Best Online Advertising Campaign on a Shoestring Budget
- Best Use of Online Targeting for Ballot Initiative
- Best Use of Online Targeting for County, Local or Judicial Campaign (Non-Mayoral)
- Best Use of Online Targeting for Mayoral Campaign
- Best Use of Online Targeting for State Legislative Campaign
- Best Use of Online Targeting for Statewide Campaign - Non-Federal
- Best Use of Online Targeting for Gubernatorial Campaign
- Best Use of Online Targeting for Primary Campaign - US House/Senate
- Best Use of Online Targeting for Special Election Campaign
- Best Use of Online Targeting for Independent Expenditure Campaign
Digital - Email & Fundraising
- Best Use of AI for an Email Campaign [NEW]
- Best Use of Personalization in Fundraising
- Best Virtual Fundraising Program
- Best Use of Data Analytics/Machine Learning in Online Fundraising
- Best Use of Email
- Best Use of Email for GOTV
- Most Innovative Use of Email
- Best Email Acquisition Program
- Best Email Subject Line
- Best End-of-Quarter Fundraising Email
- Best Spanish Language Email Campaign
- Best Fundraising Email Creative/Copy for County, Local or Judicial Campaign (Non-Mayoral)
- Best Fundraising Email Creative/Copy for Mayoral Campaign
- Best Fundraising Email Creative/Copy for State Legislative Campaign
- Best Fundraising Email Creative/Copy for Statewide Campaign - Non-Federal
- Best Fundraising Email Creative/Copy for Gubernatorial Campaign
- Best Fundraising Email Creative/Copy for Primary Campaign - US House/Senate
- Best Fundraising Email Creative/Copy for Special Election Campaign
Digital - Online Video
- Best Use of Generative AI in an Online Video [NEW]
- Best Sound Design in an Online Video Ad
- Outstanding Copywriting in an Online Video
- Best Application of VR or AR
- Best Biographical Online Video
- Best Campaign Launch Video
- Best Villain in an Online Video
- Best Bare-Knuckled Street Fight Online Video
- Toughest Online Video Advertisement
- Best Online Video that Never Saw the Light of Day
- Most Relatable Depiction of a Candidate in an Online Video
- Best Online Video on a Shoestring Budget
- Best Online Video to Support Vote-by-Mail
- Best Spanish Language Online Video
- Best Online Video Series
- Best Social Video
- Best Use of Humor in an Online Video
- Most Original Online Video
- Best Use of Drone Footage in an Online Video
- Best Online Video - Snackable (6 Seconds or Under)
- Best Online Video - 30 Seconds or Under
- Best Online Video - 2 Minutes or Under
- Best Online Video - Longform (Longer than 2 Minutes)
- Best Online Video for Ballot Initiative
- Best Online Video for County, Local or Judicial Campaign (Non-Mayoral)
- Best Online Video for Mayoral Campaign
- Best Online Video for State Legislative Campaign
- Best Online Video for Statewide Campaign - Non-Federal
- Best Online Video for Gubernatorial Campaign
- Best Online Video for Primary Campaign - US House/Senate
- Best Online Video for Special Election Campaign
- Best Online Video for Independent Expenditure
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Economic Policy
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Education
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Infrastructure
- Best Online Video for Public Affairs Campaign or Issue Advocacy - National
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Public Health
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Social Policy
- Best Online Video for Public Affairs Campaign or Issue Advocacy - State/Local
- Best Online Video for Public Affairs Campaign or Issue Advocacy - Supreme Court
Digital - Websites
- Best Landing Page
- Best Microsite
- Best Spanish Language Website
- Best Website for Ballot Initiative
- Best Website for County, Local, or Judicial Campaign (non-mayoral)
- Best Website for Mayoral Campaign
- Best Website for State Legislative Campaign
- Best Website for Statewide Campaign
- Best Website for Primary Campaign - US House/Senate
- Best Website for Independent Expenditure
- Best Website for Issue Advocacy or Public Affairs Campaign
Direct Mail - Fundraising
- Best Fundraising Mail Creative
- Best Fundraising Mail Piece
- Best Fundraising Mail Technique
Direct Mail
- Best Use of AI Technology by a Mail Firm [NEW]
- Best Use of Informed Delivery in a Direct Mail Program [NEW]
- Most Sophisticated Targeting with Direct Mail
- Best Use of Technology to Support a Direct Mail Program
- Innovation in Direct Mail
- Toughest Direct Mail Piece
- Best Comparative Mail Piece
- Best Villain In a Mail Piece for Democratic Campaign
- Best Villain In a Mail Piece for Republican Campaign
- Best Mail Piece for A Bare-Knuckled Street Fight Victory
- Most Relatable Depiction of a Candidate in a Mail Piece
- Best Mail That Never Saw The Light of Day
- Best Spanish Language Direct Mail Piece
- Best Spanish Language Mail Piece to Support a Vote-by-Mail Program
- Best Mail Piece to Support a Vote-by-Mail Program
- Best Use of Photography in Direct Mail
- Best Mail Piece for Ballot Initiative
- Best Mail Piece for County, Local or Judicial Campaign (Democratic)
- Best Mail Piece for County, Local or Judicial Campaign (Non-Partisan)
- Best Mail Piece for County, Local or Judicial Campaign (Republican)
- Best Mail Piece for Mayoral Campaign
- Best Mail Piece for State Legislative Campaign (Democratic)
- Best Mail Piece for State Legislative Campaign (Republican)
- Best Mail Piece for Statewide Campaign (non-Federal)
- Best Mail Piece for Gubernatorial
- Best Mail Piece for Primary Campaign - US House/Senate
- Best Mail Piece for Special Election Campaign
- Best Mail Piece for Public Affairs/Issue Advocacy Campaign
- Best Mail Piece for Independent Expenditure Campaign – Local, County, or Municipal
- Best Mail Piece for Independent Expenditure Campaign – Mayoral
- Best Mail Piece for Independent Expenditure Campaign – Primary Campaign US House/Senate
- Best Mail Piece for Independent Expenditure Campaign – State Legislative (Democratic)
- Best Mail Piece for Independent Expenditure Campaign – State Legislative (Independent/Other)
- Best Mail Piece for Independent Expenditure Campaign – State Legislative (Republican)
- Best Mail Piece for Independent Expenditure Campaign – Statewide
- Best Mail Piece for Independent Expenditure Campaign – US House/Senate
Fundraising - Traditional
- Best Major Donor Fundraising Effort
- Best Direct Fundraising Effort (Non-Digital)
- Best Fundraising Event Planning
GOTV & Field
- Best Advance Work in a Political Campaign
- Best Political Event Production/Project Management
- Best Live Event Technology/Audio Visual
- Best Voter Registration Campaign
- Best Use of Data Analytics/Machine Learning in Field Program
- Best Use of Technology for GOTV
- Best GOTV Execution
- Best GOTV Campaign to Mobilize Diverse Communities
- Best GOTV Campaign to Mobilize Young Voters
- Best Vote-By-Mail Program
- Best How-To Mail Piece: Vote-by-Mail
- Best Use of Targeting to Support Vote-by-Mail Effort
- Best Use of Paid Field Program
- Best No-Contact Field Program
- Best Lit Piece
Grassroots Advocacy
- Best Innovation in Advocacy
- Best Advocacy Advertising Campaign
- Best Advocacy Social Media Campaign
- Best Email Action Alert
- Best Grassroots Advocacy Campaign
- Best Action Center/ Grassroots Website
- Best Lobby Day
- Best Use of Data
- Best Civic Education Resource
- Best Advocacy Technology Platform
- Corporate Grassroots organization of the Year
- Non-Profit Grassroots organization of the Year
- Public Affairs Firm of the Year
- Trade Association of the Year
International
- Best International Firm
- Best International Campaign (National)
- Best International Campaign (Sub-National)
- Best International Digital Campaign
- Best International Online Video (National)
- Best International Online Video (Sub-National)
- Best International TV Advertisement
- Best International Use of Outdoor Advertising
- Best International Website
- Best Canadian Direct Mail Piece
- Best Canadian Online Ad Campaign
- Best Canadian Online Video
- Best Canadian TV Advertisement
- Best Canadian Use of Outdoor Advertising
- Best Canadian Website
- Best European Online Ad Campaign
- Best European Online Video
- Best European Use of Outdoor Advertising
- Best European Website
- Best Latin American Ad for a State or City [NEW]
- Best Latin American Firm
- Best Latin American Campaign Slogan
- Best Latin American Digital Campaign
- Best Latin American Online Video
- Toughest Latin American Online Video
- Best Latin American Radio Ad
- Best Latin American TV Ad
- Toughest Latin American TV Ad
- Best Latin American Use of Outdoor Advertising
Media Buying
- Innovation in Media Buying
- Innovation in TV Ad Measurement
- Innovation in Digital Ad Measurement
- Best Integration of New Technology in a Linear Media Campaign
- Best Media Buying on a Shoestring Budget
- Best New or Unusual Tactic in Paid Media
- Most Innovative or Layered Media-Mix
Mobile
- Best Use of P2P on a Campaign
- Best Use of SMS
- Best Use of Mobile Technology
- Best Use of Mobile to Support a Field Program
Newspaper
- Best Newspaper Ad for Political Campaign
- Best Newspaper Ad for Public Affairs/Issue Advocacy Campaign
OTT & CTV
- Best OTT/CTV Ad for a Political Campaign
- Best OTT/CTV Ad for an Independent Expenditure Campaign
- Best Use of OTT/CTV Targeting
Out of Home
- Best Outdoor Advertising Creative
- Best Spanish Language Outdoor Advertising Creative
- Best Use of Digital Out of Home (DOOH)
- Best Use of Outdoor Advertising
Phone Calls
- Innovation in Phone Engagement
- Best Automated Phone Call
- Best Live Phone Call
- Best Use of a Telephone Town Hall
- Best Use of Phones for Fundraising
Radio, Streaming Audio & Podcasts
- Best Podcast or Streaming Audio Ad for a Political Campaign
- Best Use of Targeting for an Audio Ad (Radio or Digital)
- Toughest Radio Ad
- Best Spanish Language Radio Ad
- Best Radio Ad for County, Local or Judicial Campaign (Non-Mayoral)
- Best Radio Ad for Mayoral Campaign
- Best Radio Ad for State Legislative Campaign
- Best Radio Ad for Statewide Campaign
- Best Radio Ad for Primary Campaign - US House/Senate
- Best Radio Ad for Special Election Campaign
- Best Radio Ad for Independent Expenditure
- Best Radio Ad for Public Affairs/Issue Advocacy Campaign or Ballot Initiative
Survey Research
- Innovation in Survey Research
- Best New Research Technique
- Best Use of Technology in Research
- Best Data Visualization
Television
- Best Use of Generative AI in a TV Ad [NEW]
- Best Sound Design in a TV Ad
- Outstanding Copywriting in a TV Ad
- Best Biographical TV Ad
- Best Villain in a TV Ad
- Best Bare-Knuckled Street Fight TV Ad
- Toughest TV Ad
- Most Effective Comparative TV Ad
- Best TV Ad That Never Saw The Light of Day
- Most Relatable Depiction of a Candidate in a TV Ad
- Best TV Ad on a Shoestring Budget
- Best Spanish Language TV Ad
- Best Use of Humor in a TV Ad
- Most Original TV Ad
- Best Use of Drone Footage in a TV Ad
- Best TV Ad - 15 Seconds
- Best TV Ad - 30 Seconds
- Best TV Ad - 60 Seconds
- Best TV Ad for Ballot Initiative
- Best TV Ad for Local, County, or Judicial Campaign
- Best TV Ad for State Legislative Campaign (Democratic)
- Best TV Ad for State Legislative Campaign (Republican)
- Best TV Ad for Statewide Campaign (non-Federal)
- Best TV Ad for Gubernatorial Campaign
- Best TV Ad for Primary Campaign - US House/Senate
- Best TV Ad for Special Election Campaign
- Best TV Ad for Independent Expenditure Campaign - Local, County, or Municipal
- Best TV Ad for Independent Expenditure Campaign - Mayoral
- Best TV Ad for Independent Expenditure Campaign - State Legislative
- Best TV Ad for Independent Expenditure Campaign - Statewide
- Best TV Ad for Independent Expenditure Campaign - US House/Senate
- Best TV Ad for Public Affairs/Issue Advocacy Campaign
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Economic Policy
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Education
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Infrastructure
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Public Health
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Social Policy
- Best TV Ad for Public Affairs Campaign or Issue Advocacy - Supreme Court
Voice-Over Talent
- Voice Over Artist of the Year
- Best Use of Voice-Over Talent in an Online Video
- Best Use of Voice-Over Talent in a TV Ad
- Best Use of Voice-Over Talent in a Radio or Podcast Ad