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Eligibility

For an entry to be eligible it must relate to a piece of work delivered/executed in the calendar year 2019.

If you have questions about whether an individual entry is eligible please email Campaigns & Elections co-publisher Shane D'Aprile


Judging Criteria & Scoring:

In each round Reed Award entries are judged across four* distinct scoring criteria:

  • Originality of work
  • Creative quality
  • On the basis of this entry alone, how likely would you be to recommend the creator of this work to a friend?
  • Overall quality

The final score for each entry in each of the two judging rounds is determined by the average of the total scores given by each judge that judges the entry in question in a given round. 

*The only exceptions to this are the categories in which an organization is itself being submitted, e.g. “Best New Firm”. These 'Organization' categories are judged across two distinct scoring criteria in each of the two rounds of judging:

  • On the basis of this entry alone, how likely would you be to recommend the creator of this work to a friend?
  • Overall quality

The highest scoring entry in each category (or entries in rare cases where multiple entries receive a joint-highest score) being the winner of a Reed Award in that category.

Judges

The Reed Judging Panel is made up of individuals representing a broad spectrum of expertise and experience in political campaigning and communications. A rigorous process is followed to ensure that judges are never assigned to any category in which they might have a conflict of interest, whether due to the nature of the category itself or individual entrants within a category.

Announcement of Finalists & Winners

The Finalists will be announced on Friday, January 10th, 2020.

The winners will be announced during the 2020 Reed Awards Ceremony in Atlanta, GA on February 19-20, 2020.

Ethics Review

If an entry is flagged by a judge as being potentially unethical it is reviewed by the C&E publishers who, at their sole discretion, determine whether it will be removed from consideration for a Reed Award.