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Eligibility

For an entry to be eligible it must relate to a piece of work delivered/executed in the calendar year 2017.

If you have questions about whether an individual entry is eligible please email Campaigns & Elections co-publisher Shane D'Aprile


Round One:

In the first round, all entries are judged using the Judging Criteria and Scoring detailed below. This process generates a shortlist of entries that progress to the second, final round of judging.

Round Two:

The entries that advance to the second round are judged again using the Judging Criteria and Scoring detailed below, this time by a separate panel of independent judges. This process generates a list of finalists in each category, with the highest scoring entry in each category (or entries in rare cases where multiple entries receive a joint highest score) being the winner of a Reed Award in that category.

The Finalists will be announced on CampaignsandElections.com during the week starting January 1st, 2018. And the winners in each category will be announced during the 2018 Reed Awards Ceremony in Charleston, SC on February 26th-27th, 2018.


Judging Criteria & Scoring:

In each round Reed Award entries are judged across four* distinct scoring criteria:

  • Originality of work
  • Creative quality
  • On the basis of this entry alone, how likely would you be to recommend the creator of this work to a friend?
  • Overall quality

Each criteria is scored on a 1-5 range. The final score for each entry in each of the two judging rounds is determined by the average of the total scores given by each judge that judges the entry in question in a given round. 

*The only exceptions to this are the “Best New Firm” and “Best International Firm” categories, which are judged across two distinct scoring criteria in each of the two rounds of judging:

  • On the basis of this entry alone, how likely would you be to recommend the creator of this work to a friend?
  • Overall quality

As with all other categories, each criteria is scored on a 1-5 range. The final score for each entry in each of the two judging rounds is determined by the average of the total scores given by each judge that judges the entry in question in a given round. 

Judges

The Reed Judging Panel is made up of more than 25 individuals representing a broad spectrum of expertise and experience in political campaigning and communications. A rigorous process is followed to ensure that judges are never assigned to any category in which they might have a conflict of interest, whether due to the nature of the category itself or individual entrants within a category.