Please note: only US/Canadian campaign work is eligible for the Media Buying categories. Non-US/Canadian campaign work should be entered in our International, Overall, Grassroots Advocacy, or Survey Research categories.
Media Buying
- Media Planner of the Year
- Media Plan of the Year
- Best Integration of New Technology in a Linear Media Campaign
- Most Innovative or Layered Media-Mix
- Best Media Buying on a Shoestring Budget
- Best New or Unusual Tactic in Paid Media
- Best Use of Media Mix Modeling
- Innovation in Ad Measurement
- Innovation in Media Buying
