Please note: only US campaign work is eligible for the Media Buying categories. Non-US campaign work should be entered in our International categories.
- Innovation in Media Buying
- Innovation in TV Ad Measurement
- Innovation in Digital Ad Measurement
- Best Integration of New Technology in a Linear Media Campaign
- Best Media Buying on a Shoestring Budget
- Best New or Unusual Tactic in Paid Media
- Most Innovative or Layered Media-Mix