Overall

• Best TV Ad
• Best Direct Mail Piece
• Best Villain in a Direct Mail Piece [NEW]
• Toughest Direct Mail Piece [NEW]
• Best Fundraising Direct Mail Piece
• Best Website
• Best Web Video
• Best Radio Ad
• Best Collateral Item Or Sign
• Best Online Advertising Campaign
• Best Use of Online Targeting
• Best Cross-Channel Ad Campaign [NEW]
• Best Bare-Knuckled Street Fight Victory
• Best Campaign Comeback
• Best Earned Media Around A Single Event
• Best Public Affairs Campaign
• Best Special Election Campaign
• Most Daring And Successful Tactic
• Most Innovative Product Of The Year
• Best Use Of New Technology
• Best New Firm
• Best Firm Revenue Diversification [NEW]
• Best Professional Development Initiative​ [NEW]
• Best Data Analytics Solution [NEW]
• Best Use of Data Analytics/Machine Learning​ [NEW]