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The Most Exacting Award in Political Campaigning

Entry Deadline: 11:59pm EST on Friday, December 14th, 2018

The Reed Awards, named after Campaigns & Elections founder Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy.

Reed Award winners represent the very best the political campaign and advocacy industries have to offer. 

The 2019 Reed Awards will honor winners across 15 distinct category groups, representing the distinct specialisms of the political campaign industry, with distinct category groups for International (non-US) work, and Grassroots Advocacy Work.

Winners will be announced at the 2019 Reed Awards & Conference in Austin, TX on February 20-21.

Updates for 2019

++Primary Campaign Work ++

For the first time ever we have added some categories to specifically recognize work done during primary campaigns. Note: as in past years, primary campaign work is still eligible in broader categories. For example, a web video produced for a primary campaign would be eligible for both the specific primary category (Best Web Video For Primary Candidate) and relevant broader categories such as Best Web Video - 30 Seconds or Under.

++US Senate and Gubernatorial ++

In past Reeds, US Senate work and Gubernatorial work would have been entered under 'Statewide' categories, such that work for both types of campaigns would be competing against each other in a given 'Statewide' category. This year, you will notice a number of categories that are specific to each race type.

++New Category Group ++ Bootstrapped Campaigns Reed Awards now include the following new categories:

  • Best Online Ad Campaign for Bootstrapped Campaign
  • Best Web Video for Bootstrapped Campaign
  • Best TV Ad for Bootstrapped Campaign
  • Best Direct Mail Piece for Bootstrapped Campaign
  • Best Logo & Branding for Bootstrapped Campaign

Television Reed Awards now include the following new categories:

  • Best TV Ad - 15 Seconds
  • Best TV Ad - 30 Seconds
  • Best TV Ad - 60 Seconds

Digital Reed Awards include the following new categories:

Digital - Advertising & Targeting

  • Best Online Advertising Campaign on a Shoestring Budget
  • Best Online Advertising Creative

Digital - Web Video

  • Best Web Video Series
  • Best Web Video - Snackable (6 Seconds or Under)
  • Best Web Video - 30 Seconds or Under
  • Best Web Video - 2 Minutes or Under
  • Best Web Video - Longform (Longer than 2 Minutes)
  • Best Web Video on a Shoestring Budget (Republican)
  • Best Web Video on a Shoestring Budget (Democratic)
  • Best Campaign Launch Video
  • Best Use of 360, VR or AR
  • Best Use of Humor in a Web Video
  • Best Villain in a Web Video

Digital - Websites & Mobile

  • Best Landing Page

DIrect Mail Reed Awards include the following new categories:

  • Best Social Pressure Mail Piece

Campaign Branding & Fieldwork Reed Awards include the following new categories:

  • Best Use of Outdoor Advertising

Spanish Language (United States) Reed Awards include the following new categories:

  • Best Spanish Language Radio Ad

Radio Reed Awards include the following new categories:

  • Best Radio Ad For Mayoral Candidate (Large city: Population >400k)
  • Best Radio Ad For Mayoral Candidate (Small city: Population <400k)
  • Best Radio Ad For County, Local or Judicial Campaign (Non-Mayoral)

Overall Reed Awards include the following new categories:

  • Best Villain in a Direct Mail Piece
  • Toughest Direct Mail Piece
  • Best Cross-Channel Ad Campaign
  • Best Data Analytics Solution
  • Best Use of Data Analytics/Machine Learning

Grassroots Reed Awards include the following new categories:

  • Public Affairs Firm of the Year - Less than 50 Employees
  • Public Affairs Firm of the Year - More than 50 Employees
  • Trade Association of the Year - Less than 50 Employees
  • Trade Association of the Year - More than 50 Employees

International Reed Awards include the following new categories:

  • Best Latin American Firm
  • Best Latin American Campaign Slogan
  • Toughest Latin American Web Video
  • Toughest Latin American TV Ad

Get Tickets to the 2019 Reed Awards & Conference: