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The Most Exacting Award in Political Campaigning

Entry Deadline: 11:59pm EST on Friday, December 15th, 2017

The Reed Awards, named after Campaigns & Elections founder Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy.

Reed Award winners represent the very best the political campaign industry has to offer. 

The 2018 Reeds will honor winners across more than 160 categories, representing the distinct specialisms of the political campaign industry. 

New for 2018

Television Reed Awards now include the following new categories:

  • Best Ad on a Shoestring Budget
  • Best Biographical Ad
  • Best Use of OTT – Connected TV
  • Best Ad For Mayoral Candidate (Large city: Population >400k)
  • Best Ad For Mayoral Candidate (Small city: Population <400k)
  • Best Ad for Presidential Advocacy Campaign
  • Best Ad for Supreme Court Advocacy Campaign
  • Best Ad for Healthcare Reform Advocacy Campaign

Digital Reed Awards include the following new categories:

Digital - Advertising & Targeting

  • Best Application of Artificial Intelligence or Machine Learning​
  • Best Use of a Social Platform
  • Best Use of Display Advertising
  • Best Use of Online Targeting For Mayoral Candidate (Large city: Population >400k)
  • Best Use of Online Targeting For Mayoral Candidate (Small city: Population <400k)
  • Best Use of Online Targeting For County, Local or Judicial Campaign (Non-Mayoral)​

Digital - Email & Fundraising

  • ​Best Use of Email
  • Most Innovative Email Technique
  • Best Use of Automation or Personalization in Email​
  • Best Fundraising Email Creative/Copy For Mayoral Candidate (Large city: Population >400k)
  • Best Fundraising Email Creative/Copy For Mayoral Candidate (Small city: Population <400k)
  • Best Fundraising Email Creative/Copy For County, Local or Judicial Campaign (Non-Mayoral)
  • Best Fundraising Technology
  • Best Use of Data Analytics/Machine Learning in Online Fundraising

Digital - Web Video

  • Toughest Web Video Advertisement
  • Most Original Web Video
  • Best "Snackable" Ad
  • Best Web Video on a Shoestring Budget
  • Best Web Video For Mayoral Candidate (Large city: Population >400k)
  • Best Web Video For Mayoral Candidate (Small city: Population <400k)
  • Best Web Video For County, Local or Judicial Campaign (Non-Mayoral)​

Digital - Websites & Mobile

  • Best Use of SMS

Campaign Branding & Fieldwork Reed Awards include the following new categories:

  • Best Use of Data Analytics/Machine Learning in Field Program
  • Best GOTV Campaign to Mobilize Diverse Communities
  • Best Voter Registration Campaign

Spanish Language (United States) Reed Awards include the following new categories:

  • Best Spanish Language Radio Ad

Radio Reed Awards include the following new categories:

  • Best Radio Ad For Mayoral Candidate (Large city: Population >400k)
  • Best Radio Ad For Mayoral Candidate (Small city: Population <400k)
  • Best Radio Ad For County, Local or Judicial Campaign (Non-Mayoral)

Overall Reed Awards include the following new categories:

  • Best Villain in a Direct Mail Piece
  • Toughest Direct Mail Piece
  • Best Cross-Channel Ad Campaign
  • Best Firm Revenue Diversification
  • Best Professional Development Initiative​
  • Best Data Analytics Solution
  • Best Use of Data Analytics/Machine Learning

Grassroots Reed Awards include the following new categories:

  • Public Affairs Firm of the Year
  • Trade Association of the Year
  • Best Advocacy Technology Platform
  • Best Advocacy Training Program
  • Best Advocacy Advertising Campaign​

International Reed Awards include the following new categories:

  • Best International Campaign (National)
  • Best International Campaign (Sub-National)
  • Best International Web Video (National)
  • Best International Web Video (Sub-National)

Get Tickets to the 2018 Reed Awards & Conference: